About
A hands-on designer who likes making complicated things simpler.
Throughout my career, I have worked extensively as a lead creative embedded within enterprise marketing teams, personally responsible for all creative output, from initial concepts through to final artwork.
Being an in- house designer has given me a strong understanding of how design projects are initiated, managed and delivered within real- world business environments, where creative innovation needs to support commercial objectives, timelines and practical requirements.
I’ve learned that great creative is only part of the equation. Brands need to work consistently across different teams, channels, audiences and touchpoints. Sometimes that means creating a compelling piece of design; other times, it means developing clearer brand guidelines, smarter template systems or more effective workflows that make good design easier to deliver at scale.
What I do
Brand & identity
Brand development, visual systems, guidelines, typography, layout and the day-to-day work of keeping a brand consistent without making it rigid.
Campaigns & art direction
Concepts and multi-channel creative across digital, social, print, outdoor and events, plus photography and video art direction.
Digital & content
Social, display, email, motion and digital campaign assets - from individual executions through to modular content systems.
Templates & design systems
Building practical templates, libraries and self-service tools in platforms such as Canva and Marq, with clear rules around what stays fixed and what users can change.
Workflow & collaboration
Briefing, approvals, stakeholder management, mentoring junior and freelance designers, agencies, suppliers and making the creative process a little less painful for everyone involved.
Qualifications
Education
Bachelor of Design (Communication Design), RMIT University, Melbourne, Australia
Diploma in Graphic Design Norges Kreative Fagskole, Bergen, Norway
Languages
English / Serbian / Norwegian
Currently
Based in Melbourne with Australian work rights, and open to senior permanent, contract and freelance design roles.