Six years designing across one of Australia's most recognised property brands.
View projectSenior graphic designer specialising in the design and delivery of brand experiences across multiple channels and environments.
Throughout my career I have crafted and shaped brand identities, campaigns and design systems, including realestate.com.au, Smartline and Mortgage Choice
Working closely with marketing, product, legal and compliance teams, I combine strategic thinking with hands-on execution, taking briefs from initial concept through to scalable, compliant, at-scale delivery.
15+ years
professional career
1,000+
Mortgage Choice brokers supported nationally
40%
Of bespoke requests shifted to approved self-service templates
95%
Smartline brand-guideline adoption across a 300+ franchise network
Selected work
Designing a brand system that could scale across 1,000+ mortgage brokers.
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Bringing a national mortgage brand into the REA Group family, across 300+ franchise businesses.
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Extending the realestate.com.au brand into a new home-finance offer.
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A concept campaign developed for LELO Australia/Pacific to make the case for bringing HEX to the local market.
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